The greatest results in life are usually attained by simple means and the exercise of ordinary qualities. These may for the most part be summed up in these two common sense and perseverance.
— Owen Feltham

The Windfall publication has been helping businesses grow for over five years – a milestone that comes during a period of significant growth for the company.

Founded in 2009 by Robert and Tina Henderson, Windfall Media Group, Inc. continues to create new products and services, flourishing as a premier advertising and publishing company located in Northern California. Their journey is one of hope, determination and hard work.

In 2007, Robert and Tina found themselves unemployed due to company closures. Experiencing unemployment for the first time in their careers, neither were prepared for the reality of their situation. With their savings quickly dwindling, they sought jobs that hundreds of people were fighting for. As their bills piled up, they sold personal possessions to keep food on the table and make ends meet. Eventually, they lost their home to foreclosure.

“Because of our own experience of financially losing everything, we can relate to those in our community who struggle to survive and stay in business. Without re-inventing the wheel, Tina and I learned what it would take to create a publication that people could truly afford to advertise in. The result of that effort is The Windfall, an informative community resource guide that is reader friendly and fun. We had nothing to lose, and no time to worry about those who doubted us,” stated Robert.

“Go with your gut, every time. This little piece of advice has served us well. One of our advantages is that we are willing to try anything if we believe in what it can provide for our customers or that we can gain a competitive advantage. It is very rewarding to see our clients’ businesses grow by helping them generate more sales through advertising campaigns within our publications,” stated Tina.

Windfall Media Group, Inc. was named Small Business Start Up in 2011 by the El Dorado County Chamber of Commerce. That recognition validated their efforts and gave them the momentum needed to keep improving and growing. In 2012 veteran Food Writer and Historian, Doug Noble, joined the team to contribute two weekly columns – Yesterday, which features local history and Steppin’ Out, which features restaurant reviews. In 2014, Windfall Media Group Inc. was named “Business of the Year” by the Pollock Pines – Camino Chamber of Commerce. The Windfall publication now includes a merchant and work force directory, features on health and wellness, real estate, restaurants, community event listings, contributions by local writers and of course, free classifieds ads to those in need.

Each Friday, you can find The Windfall at 430+ locations throughout the Western Slope of El Dorado County, as well as several locations in Sacramento and Amador Counties. You can also read the paper online at

Today, The Windfall is just one of several publications produced by Windfall Media Group, Inc. The El Dorado County Fair Guide and the El Dorado Builders’ Exchange Referral Guide, being two examples. With a passion for giving back to the community, a talent for marketing and unwavering customer relationships, Robert and Tina Henderson look forward to continued success in the years to come. By doing, helping, learning, listening – they know that true wealth is not in material possessions. You could even say, they found their windfall.

“A sincere thank you to all those people who have helped make our business successful, including our family. A special thank you to our daughters, Caitlin and Savannah, for their unwavering support every step of the way.” ~Robert and Tina Henderson

Are you or someone you know in need of a Windfall?  Let the friendly and experienced team at Windfall Media Group, Inc. assist you in promoting and marketing your business through affordable, effective advertising.

Print, Online, Video.  530-621-1698 or email